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Why Ethical AI Use Makes Business Sense

As artificial intelligence becomes ever more prominent in our day to day lives, it’s crucial to give AI Ethics a serious thought. Not just because it seems like the right thing to do but because once you properly understand how to use AI you will realise it makes absolute sense. While AI can perform a huge range of tasks, it's important to remember that AI lacks real-world understanding and empathy. Ethical use of AI, particularly ensuring transparency and keeping humans at the centre of the creative process, not only benefits society but also makes solid business sense.

The Human Touch in AI

Despite its capabilities, AI cannot fully understand the context or the emotional nuance behind the content it creates. This is where the human element is an absolute necessity. By involving people in the creative process, businesses ensure that the outputs are sensitive, appropriate, make sense and are truly valuable to their audience. Here’s why keeping humans in the loop is essential:

  • Contextual Understanding: Humans can provide the context AI lacks, tailoring content to be relevant and engaging for specific audiences.

  • Quality Control: People can oversee the accuracy and quality of AI-generated content, ensuring it meets the company’s standards and above all is correct.

AI should not be running your business or coming up with all the creative ideas, it should be used as the amazing tool it is, to enhance your human output. At the end of the day it will be the human that take responsibility for the AI output good or bad. Would you put your name to a piece of work you had not created or checked?

Transparency Builds Trust

Transparency about using AI is not just a good practice; it’s a necessity. As AI becomes more integrated into everyday business processes, customers' trust hinges on transparency. Here's how being upfront about AI use can safeguard your brand’s integrity:

  • Consumer Trust: When customers know they are interacting with AI, such as chatbots or AI-generated content, they are more likely to trust and accept the interactions. Their expectations will be managed and they wont feel duped or surprised.

  • Ethical Responsibility: Disclosing AI use demonstrates a commitment to ethical standards, which can enhance brand reputation and customer loyalty.

Yes, if your sales bot rings someone and announces they are an AI bot more people will hang up at first, but imagine the damage to your brand if customers feel duped at the end of a call because they discover that person they have just been chatting with isn't real! With time people will become more accustomed to interacting with AI and in some cases may trust AI interactions more than those with some humans.

Integrating AI into Business

To truly benefit from AI, businesses must not only use the technology but also understand and integrate it effectively into their existing workflows. Here’s how you can make AI work for your business:

  • Educate Your Team: Training your staff on how to use AI tools effectively will empower them to leverage AI responsibly and creatively. If your staff don't understand how to use AI they may get lazy and get you into hot water.

  • Supervised Integration: Regularly review how AI is applied within your company to ensure it complements your business objectives and maintains your brand voice. Any automated tools should be constantly reviewed and monitored by people who understand your business and your customers.

  • Every business should have an AI Policy: Make sure you think about the impact on your staff and your customers. Build a policy that builds trust with both.


When Pinar Seyhan Demirdag Said "Business Should approach AI with Caution" it really resonated with me. Not because AI is going to take over the world but because it is very easy to get carried away with the hype and very easy for businesses to get things wrong.

Incorporating AI into your business isn’t just about harnessing new technology—it’s about doing so in a way that is ethical, responsible, and ultimately beneficial to both your company and your customers. By prioritising human oversight, maintaining transparency, and properly educating your team on AI, you can enhance trust, foster long-term loyalty, and ensure that your AI initiatives are successful. Remember, in the realm of AI, a human-centric approach isn't just an ethical choice; it's a strategic business decision.

And yes before you ask I wrote this blog post and generated the image by using ChatGPT and Midjounrey.

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